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! This is a draft and is being reviewed.

Legal

Data retention

Last updated: October 30, 2026

We keep data only as long as we need it to run HeatMyMap for you, or as long as the law or a provider’s rules require.

On this page

  1. How long we keep it
  2. When you close your account
  3. Contact us

How long we keep it

How long we keep data
DataHow long we keep it
Account, locations, keywords and resultsWhile your account is open.
Customer contacts for review requestsUntil you delete them or close your account.
Review request records and opt-outsWhile your account is open.
Google Business Profile performance data30 days at most (Google’s rule).
Google Search Console and Analytics dataWhile Google stays connected; deleted when you disconnect.
Map place names (geocoding cache)30 days.
Shared report linksUntil they expire (365 days at most) or you turn them off.
Support messagesWhile your account is open.
Free tool results you asked us to email (your email and the result)12 months.
After you close your accountDeleted 30 days after your request; copies in backups are gone within 90 days.
Billing and tax recordsAs long as tax law requires (kept by Stripe and in our records).

When you close your account

The account owner can delete the account from Settings → Your data. We delete the account’s data 30 days after the request, and copies in backups are gone within 90 days. Billing and tax records are kept as long as tax law requires.

Contact us

Questions? Email support@heatmymap.com.

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