What the pins show
Each pin is a spot on the map where we searched Google Maps the way a nearby customer would. The number is where your business ranked from that spot.
Green: top 3.
Yellow: 4 to 7.
Orange: 8 to 10.
Red: 11 to 20.
Grey: not found in the top 20.
What’s normal
Lots of green near your shop and red or grey further out is normal. Google favors businesses close to the person searching.
The map shows how far your reach goes, and where to grow next. Compare maps week to week to see the trend.
Grid size and keywords
During the trial each location has 1 heatmap keyword and grids up to 5×5. Paid plans have 5 heatmap keywords per location and grids up to 7×7.
Heatmaps refresh on their schedule. You can also refresh on demand a few times a month: 2 during the trial, 4 per location per month on a paid plan.